My Kustoma Innovative Technology Limited (myKustoma) is a technology and market research company, which provides a digital platform (web and mobile) for thousands of brands, merchants and retailers in Nigeria to connect with their customers.
We seek to eliminate buyer/seller anonymity by empowering the buyer with information on bargains before they set out, while on the way or in a crowded market. Our platform also notifies merchants or advertisers of potential leads within, and across Nigeria. MyKustoma mobile app version uses GPS technology to provide real-time proximity information to buyers and sellers.
We employ a variety of advertising and marketing strategies across diverse channels to generate leads for brands, merchants and retailers on the platform. Our growing network of logistics partners have proven expertise and capacity to respond quickly to customer orders generated through the platform.
To empower all African entrepreneurs and consumers through e-commence.
MyKustoma mobile and web applications are purposed to provide a safe, and interconnected online open marketplace for Africa’s vibrant traditional and modern markets to flourish.
Our Core Values
The foundation of our professional conduct is centered around our core values. These core values drives us to innovative in order to create value for our customers and stakeholders.
At MyKustoma, we differentiate ourselves from other businesses by always listening to our customers, and providing excellent service based on mutual understanding. Our commitment to creating business value for our customers drive our everyday actions and investments. This ensures that we aren't mere provider of technology services, but partners in the success of our customers.
Our success is a function of the dedication, passion and unwavering commitment of our team members. We strive to create a collaborative environment where everyone’s perspectives, ideas and knowledge contributions are valued and improved.
We work as a team building effective partnerships with key stakeholders to benefit our customers and their businesses.
Our journey to becoming a world class company never ends. We work tirelessly to develop and execute innovative, value-added ideas and initiatives designed to deliver exceptional value to our customers.
We continuously apply ourselves to self-improvement to maintain our competitive advantage and continuously optimize our processes and our platforms to maximize margins and returns.
Our Business objective is to earn more customers and increase revenue for merchants, service providers, manufacturers, retailer and other business organizations. We leverage on the following parameters:
1. The power of M-Commerce
M-commerce is not a different concept from e-ecommerce: rather, it’s a more particular sub-group of e-ecommerce transactions that includes the utilization of cell phones and tablets. Consumers spend more time on their mobile devices compared to their laptops, desktops or even television. MyKustoma mobile apps (Android, iOS, Windows and Blackberry) provide merchants with an incredible tool to track leads and engage potential customers anytime, anywhere using their mobile devices.
2. Robust Features for Online & Offline Sales
The myKustoma web and mobile platforms offers merchants all the capabilities they need to deliver the localized online and offline shopping experience for consumers. Our rich array of features includes:
From Payment to Shipping, and from Social Media to Maps and Chat, myKustoma platform is a convergence of business tools and solutions to help sellers and buyers of goods or services interact safely and with convenience.
3. Multi-Vendor Ecommerce Platform
The myKustoma platform allows third party retailers, traders, wholesalers, service providers, manufacturers, etc to directly upload their listings and sell their products or services on the platform. Sellers or merchants can manage their own virtual storefront(s), fulfil orders, co-ordinate shipping and returns in their usual traditional model. Alternatively, sellers’ customers for convenience reasons may choose to purchase and pay through the myKustoma platform.
4. A Solution for Your Business
The MyKustoma platform (Web and Mobile) is suitable for: Large, medium, small and the fast-paced enterprises seeking to increase its market share by reaching wider audience.
REACHING RURAL NIGERIA WITH ASSISTED E-COMMERCE
With over 50% of Nigerians living in rural and sub-urban areas of the country; myKustoma assisted e-commerce presents a unique opportunity to integrate a significant segment of the Nigerian buying power into the mainstream marketplace. myKustoma rural e-commerce initiative will roll-out mini-kiosks across designated rural locations driven by the concept of assisted e-commerce.
The model seeks to provide a place where people without technology access or education can still leverage the benefits of our virtual marketplace. myKustoma offers rural and sub-urban farmers of all varied scale the opportunity to sell their produce to anyone or organization across the country.
Mr. George Meets the ‘MyKustoma’ Brand
Mr. George is an English construction engineer. He was deployed to Nigeria to supervise construction works for his company in some remote part of Lagos State. On his way to the construction site, he was repeatedly called by hawkers and roadside traders “my customer”, “my customer”… It excited him to see everyone already seeing him as a potential customer. However, it got confusing when he needed to buy something and his driver insisted he would take him to buy from ‘his customer’. The driver was so excited to help and assured George he would get the best. George consented but was perplexed. What is my customer to Nigerians?
On his way back to his hotel room, Mr. George saw a billboard with ‘MyKustoma’ boldly written on it. Then, he concluded that they all would mean ‘Mykustoma’, but was then curious to know what ‘mykustoma’ meant. He asked and was told that the three parties said the same thing he knows ‘my customer’. The person he asked explained that to Nigerians, calling someone ‘my customer’ suggest some form of relationship than casual buying and selling. He was told that the seller called him ‘my customer’ to endear him and suggest he or she would treat him right. And his driver wanted him to buy from ‘his customer’ because he has a good relationship and trust for the person he wants him to buy from.
George could then figure out with the help of the person that explained that ‘MyKustoma’ was a company brand, and a slang spelling of ‘my customer’. He understood that MyKustoma was an open marketplace that cares not for e-commerce alone, but a relationship, personal touch and trust that all Nigerian consumers love. He was amused by language and varied conceptions of the same thing. He called his wife immediately and told her his experience. Today, Mr. George buys and sells on MyKustoma. He is happy, and recommends MyKustoma to everyone.
myKustoma is offering a limitless opportunity for Nigerians to do business, buy and sell. With one myKustoma account, a user can sell all kinds of legal products. Users can also list services, vehicles, jobs and properties for all interested Nigerians. myKustoma encourages serial entrepreneurship akin to the traditional African societies where one engages in two or more kinds of trade or business ventures. Family units would benefit from myKustoma. Husband can list his business or service and wife can list her products with one myKustoma account.
mykustoma brings together buyers and sellers, all types of products and services, manufacturers and consumers on one easy to use platform. There is no limit to who can use the myKustoma platform to facilitate commercial activities within the confines of the law.
The myKustoma platform eliminates buyer-seller anonymity as it clearly provides seller contact information. Buyer can contact seller, and seller can contact buyer with adequate permission.
myKustoma is about facilitating electronic and traditional commerce. Online commerce is modern, easy and seemless; offline commerce is traditional, trusted and satisfies touch and feel. Users may not necessarily complete transactions on the myKustoma platform. myKustoma is open for market research, leads to physical stores, buyer-seller communication and relationship, business advertisement and campaigns, as well as online shopping.
myKustoma tries to replicate the physical market experience where buyer knows the location of a seller and chats where need be. It is part of the ICT revolution to know, contact and communicate.
It is one thing to be in a marketplace, but the prime thing to be found in it. myKustoma solves this problem by giving every user a distinct identity, and sellers storefronts for easy identification and relationship with buyers.
myKustoma understands that being in the Market is not enough to sell products and services as one desires. myKustoma offers the opportunity to put products, services, or storefronts before more people by advertising.
‘Who is in the market’ is what some may just want to know. myKustoma is also a directory that list available retailers, merchants or service providers on one hand, and number of potential customers on the other hand. Users can go a step further to contact and carryout commercial transactions with adequate permission.
M-Commerce simply means Mobile Commerce. myKustoma leverages on the increased use of smartphones to simplify commercial dealings. With the myKustoma app that is available on the Android, Apple, Blackberry and Windows platforms, users can readily view, contact, buy, sell, and do whatever it takes to realize their daily commercial needs.
myKustoma goes a step further for people in the rural areas. It has structured a form of assisted e-commerce to incorporate people in rural areas that are not really involved or benefiting from e-commerce.
Nigeria's Development in Perspective
One can convincingly argue that a major difference between developed and underdeveloped countries is commercialization. A major city with nylon streets and skyscrapers deal with exchange of products and services like a poor village with little or no form of civilization. The degree, standard, tools and means of commercialization differentiates one place from another. Major cities could be using sophisticated technologies, or have state-of-the-art commercial outlets and a high standard of business relations; unlike the crude farm tools, roadsides markets, or non-literate man power of poor villages. myKustoma comes on this backdrop to facilitate commerce in Nigeria. We believe that it would fast-track Nigeria’s development in the process.
We believe in the concept of lighting a lamp and putting it on a mountain top for all to see. Our mission is to empower everyone that has something to sell, and satisfy the ones that have the money to buy; from anywhere in Nigeria (including rural areas), at any time. We envision that this would inspire many to be industrious, and expedite Nigerian development in the process. myKustoma thinks it can also help revive the African Arts and Craft heritage. We want Africans to harness their natural talents and showcase their ingenuity on a platform where it’s more likely to be seen and appreciated by all Nigerians.
For an emerging market like Nigeria, creating more effective mechanisms to accelerate the processes of meeting day to day needs and commerce would help Nigeria continue to develop. myKustoma is focused on market research and e-commerce, to empower businesses and their customers. We offer a broader scope in the industry by incorporating rural areas. We are going the extra mile to integrate rural areas for greater market penetration. We are unifying the Nigerian market in one platform, to be accessible and beneficial to all at any time. myKustoma is not only innovative, it is also a necessary development that would yield more positive effects for the Nigerian economy.
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